The National Basketball Players Association (NBPA) tasked us with creating a memorable and shareable social launch for their Players Voice Awards. To bring the #PlayersVoice to life, the creative team decided to partner with 9 renowned digital artists to create unique art pieces for each award. Then the award announcments and the art was launched across major social platforms Twitter, Instagram, and Snapchat. The NBPA is all about brotherhood. There are 450 players that all have equal share in their licensing profits. And this is where we get the slogan “WE ARE 450.” 

The Capsule Colletion was a proposed collaboration with Footlocker. It was a full clothing line designed to not only promote brand awareness, but as a functional statement of brotherhood the players could wear with pride. 

PVA Categories

I updated and designed each of these icons and then animated them for all the social media activations on Instagram, Snapchat, and Twitter.

Capsule Collection

This is the full line of clothes and accessories that I designed to be the next step after the success of the PVA awards.