Gatorade wanted us to come up with a buzzworthy experience that would showcase Gatorade’s entire portfolio and resonate with NYC influencers. Our creative team concepted and designed a Bodega activation that would spotlight Gatorade’s entire portfolio in a refreshing and captivating way. The two day event featured: Nike performance consultant Joe Holder, Chicago based style maverick Dante Beales and Bronx photographer Raven B. Check out the featured video Complex did below.