GATORADE
gstore bodega & arcade pop-up - nyc & sxsw
Gatorade wanted us to come up with a buzzworthy experience that would showcase Gatorade’s entire portfolio and resonate with NYC influencers. Our creative team concepted and designed a Bodega activation that would spotlight Gatorade’s entire portfolio in a refreshing and captivating way. The two day event featured: Nike performance consultant Joe Holder, Chicago based style maverick Dante Beales and Bronx photographer Raven B. Check out the featured video Complex did below.
![](https://freight.cargo.site/t/original/i/9ae9fbf0f9d443dc74e2d2dc6ace1215cd298e6d3ba790dca737b9cf58916e9d/gatorade_bodega_132.jpg)
![](https://freight.cargo.site/t/original/i/c44bf9b67135bb2f82fdcbe34d7fb7e34921653eabf948845da114efba83f65b/gatorade_bodega_194.jpg)
![](https://freight.cargo.site/t/original/i/6f5b10cef64f697e5980a4f0111a1bea65230a27e541570d29cb25e27c8bfef1/gatorade_bodega_188.jpg)
![](https://freight.cargo.site/t/original/i/a2df2faac25f6b1a26de9f0d5b8e05361712026ad58e29414a220ca9b43bd93c/gatorade_bodega_059.jpg)
![](https://freight.cargo.site/t/original/i/c1d73ab4a697b9bd5629cfe842028d319c862db21fb2188fc2c42c98ef2722fe/gatorade_bodega_026.jpg)
![](https://freight.cargo.site/t/original/i/48cbca4109481ab5b056919e5aad2874e4c9d2c038568afe638cd230c241ff68/gatorade_bodega_191.jpg)
![](https://freight.cargo.site/t/original/i/9c245771eca364f69cece137db641edad6b847db0c7921f72dca650c7cf5f191/gatorade_bodega_196.jpg)
![](https://freight.cargo.site/t/original/i/acf7ae87f8dc6a9c4d26fb2271db183620ae899c1f9e6292f11af22b0e507ab9/gatorade_bodega_155.jpg)
![](https://freight.cargo.site/t/original/i/8876cc38410436c6be253c287d8deb2d76b8dd4a1067abc397bab571b6c4bf9b/gatorade_bodega_153.jpg)
![](https://freight.cargo.site/t/original/i/af483749d5652cecd5af0ce6e0f2b6217af839c9f9ed6fd484ebb369da84dcb6/gatorade_bodega_197.jpg)
![](https://freight.cargo.site/t/original/i/39de46ab02ca534935e50f72675d28b662496afeb52cea0ad8ec56c252ccfce8/gatorade_bodega_157.jpg)
![](https://freight.cargo.site/t/original/i/b05ab9fe9d668dc9aa03bb9623753803b8e626e84467580fe88ea906a7aca847/gatorade_bodega_158.jpg)
![](https://freight.cargo.site/t/original/i/5a054e6b268201992aa32b21f4d0c2ad983659d1cff393d889b03c95db3716be/gatorade_bodega_056.jpg)
![](https://freight.cargo.site/t/original/i/258d237f2741bd35d9f6479ef8d5cae6140cb25b0bc82bfa51b2e7f3c337d1c2/MADEFORTHIS_MKTG_RFP_nov3rd_rv_v1.1.001.jpeg)
![](https://freight.cargo.site/t/original/i/f16701a485cc44d3e9274118f98fc1b65e2db55cb736edcca05b8e55e58dc759/jj.jpg)
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![](https://freight.cargo.site/t/original/i/bbbe479b6edbac5fba5d4c36eead2aa95debc0f3c2d5282baecd647bdcdc1b6b/blitz.png)
![](https://freight.cargo.site/t/original/i/abbc44765d80d0f78602e80b3283c76386f80d6effbad106e6dd2fa74f4096a2/arcadewall.jpg)
![](https://freight.cargo.site/t/original/i/62af484b91e2c8743098b7eed8a7e714f86193368ef9047609cbf89a66eb9156/microchip.jpg)
![](https://freight.cargo.site/t/original/i/e1ca41fbeddf5fadd108c13012d98073a3ddbb4e025f8e0bc360694db56122b7/hexwall.jpg)
![](https://freight.cargo.site/t/original/i/b9369163b165088905d2b765d572efcf8bddd2b92472e5cb3da86273fc225360/react_attack2.png)
![](https://freight.cargo.site/t/original/i/8d513e170b76a5edde1805a51ffd49b0e0d71d586445f7afad70401c373ca437/hadnles_hero.png)
![](https://freight.cargo.site/t/original/i/50e8aecc207cd363a8b4cad9c8126789f6a83f18326a591bb5f1cc0e7538918b/kiosks.png)
![](https://freight.cargo.site/t/original/i/60ec6e4d33450d0cdc6daafcaa16ec49b5caffb840bf02922a6ea50b30d15dd5/gatorade_bodega_122.jpg)
![](https://freight.cargo.site/t/original/i/ec8507c034b7c358f78e5e7d6a85a01905a573f8cba61d1674f8e5128e6fa017/gatorade_bodega_222.jpg)
![](https://freight.cargo.site/t/original/i/bc87a2bf9f1c05b2968294f3ac3a5ff63859dcd13de74ebab75763e0c1da43fa/gatorade_bodega_091.jpg)
![](https://freight.cargo.site/t/original/i/d67f5b27e6b74a4025947a0a94349303f0e7f27a91ed41496cf1798c4f618f69/gatorade_bodega_043.jpg)
![](https://freight.cargo.site/t/original/i/8bed0566c0387363504fee889d59e97112a2145e8999e494bb1263f53860f72c/gatorade_bodega_167.jpg)
![](https://freight.cargo.site/t/original/i/3d9bc6404e2a494296bb8841e704ad63645ad378449810044081225ee9da8fa2/gatorade_bodega_219.jpg)
![](https://freight.cargo.site/t/original/i/c5eb45afeff4ba59db76b9b2a1c967298d7309fa6a055296ab8f9bca144cd69a/gatorade_bodega_184.jpg)
![](https://freight.cargo.site/t/original/i/8bc1076080949661e28eb20bd3cbfdcf88efbfb74f6a882833edc8fdf2bea6b5/arcade_1.jpg)
![](https://freight.cargo.site/t/original/i/bfb9a5dbb157dfa151902f8f9cf09ae65d5bc1d9ec00180383968e59bc27671a/arcade_2.jpg)
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![](https://freight.cargo.site/t/original/i/68eba1a052f6f5fb98090f369cb592f7708219722940e41e9c5e7d3e169bc068/arcade_5.jpg)
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